Practical Case Studies, Research and Training for Marketers

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Hidden Opportunities: Three quick case studies where marketers discovered treasure in their SEO, homepage, and lead data

Hidden Opportunities: Three quick case studies where marketers discovered treasure in their SEO, homepage, and lead data

April 5, 2021 — What value is buried in your marketing department? Read on for examples from the software industry, a cleaning products company, and an answering service.

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Customer Discovery: 3 quick case studies show how marketers learned about (internal and external) customers to increase web traffic, search visibility, and sales

Customer Discovery: 3 quick case studies show how marketers learned about (internal and external) customers to increase web traffic, search visibility, and sales

April 1, 2021 — It’s not the CEO. Not investors. Not the most brilliant inventors. The most powerful force in capitalism is the customer.

So to better improve your marketing results, you have to better serve the customer. And to better serve the customer, you must better understand the customer.

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Marketing Technology: Three quick case studies about finding the right (internal and external) platform for your brand

Marketing Technology: Three quick case studies about finding the right (internal and external) platform for your brand

March 24, 2021 — In this article we bring you a company that used Facebook Groups as its discovery platform, YouTube as a lead gen platform, and (because all marketing isn’t external) consolidated on an internal creative management platform to gather data to lobby internally for resources.

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