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Customer-led Marketing: How Codecademy, City of Seattle, and Groupon put customers at the center of their marketing plans

Customer-led Marketing: How Codecademy, City of Seattle, and Groupon put customers at the center of their marketing plans

August 1, 2022 — Quick case studies about improving your marketing by learning from customers using forums, coalitions, and social listening.

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Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (podcast episode #25)

Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (podcast episode #25)

July 25, 2022 — Hear Tiffany Grinstead, VP of Personal Lines Marketing, Nationwide, discuss what happened when she volunteered to be an interim leader, why she had lunch with her biggest internal rival, and how she learned to think like a business leader.

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Effective Digital Marketing Strategies for Small Businesses: Discounts on TikTok, neutrality on Quora, seasonality for Google PPC

Effective Digital Marketing Strategies for Small Businesses: Discounts on TikTok, neutrality on Quora, seasonality for Google PPC

July 13, 2022 — Quick case studies from a social commerce platform, a B2B ecommerce company, and a local HVAC.

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